Custom Training
Custom Team Training Workshops
 

Today is Your
Team’s day!

Frost & sullivan is offering you the exclusive opportunity to have your own Team Training day, as an added value to the event program.

How does it work?

Upon selection of your workshop, Frost & sullivan will assign a seasoned trainer to design and facilitate a full-day program, customized exclusively for your company and team’s needs and goals.

The benefits are endless:

  • Practical: "hands-on" workshops with key take-aways
  • Seasoned trainers: Experts in your workshop of choice
  • Turn-key: All meals, venue, and on-site management
  • Convenience: no need to move around; already in the right place
  • Savings: full access to event program + team training day = great value
  • Customized: Personal challenges and goals addressed
  • Much, much more!

You can either select from one of the pre-designed, "hands-on" workshop focuses, and we will customize it to your team’s personal challenges and goals, or contact us to create a custom program from scratch with your topic of choice.

Workshop Topics Menu:

Topics Key Take-Aways Designed For
Using Customer Profiles to Increase Revenue, Customer Engagement and Loyalty

Leverage existing customer insights to drive sales and increase retention
  • Step by step interviewing techniques
  • Guide to creating compelling multimedia customer
    profiles
  • Insight on incorporating customer profiles for
    increased conversions, sales referrals and revenue
  • Tools to leverage customer profiles across marketing, PR and social channels
  • VP/ Directors of
    Marketing
  • Marketing/ Communications Managers
  • Sales Managers/
    Executives
Ease into Change: Creating Effective Culture Shift Programs

Includes: planning strategies, communication techniques and training/program templates
  • Framework for implementing a culture shift
    strategy
  • Actionable programs for creating an integrated
    behavior change
  • Case study success stories: Beckman Coulter, Xerox, etc.
  • Tools for analytical data-driven problem solving and
    collaboration
  • CEO, COO, CMO,
    CFO, and other
    C-level Executives
  • VP/ Directors of
    Marketing
  • Marketing/
    Communications
    Manager
  • HR Managers
Implementing a Successful Social Media Strategy

A fundamental approach to assessing and incorporating Social Media opportunities into successful business efforts
  • Action steps for developing and accelerating your
    social media strategy
  • Tools to coordinate business objectives,
    implementation and audience targets
  • Success factors for developing and deploying
    audience-relevant, compelling content
  • Best Practices to increase the impact of Social
    Media: Insight on metrics and ROI
  • VP/ Directors of
    Marketing
  • Marketing/
    Communications
    Managers
  • Sales Managers
  • Social Media Managers
Branding and Rebranding Fundamentals

Strategy, tactics and real-life tested brand-building lessons to drive your business, no matter the size
  • Framework for developing a strategic view of your marketplace: how to identify real market insights &
    competitive threats
  • Steps to incorporating customer insights into your
    brand promise
  • Steps for developing your brand’s “story”, ensuring credibility and authenticity
  • Guide to building the internal branding team and implementation best practices
  • CEO, COO, CMO,
    CFO, other C-Level
    Executives
  • VP/ Directors of
    Marketing
  • Marketing/
    Communications
    Managers
  • Sales Managers
Build Your Own
Workshop
  • Let us know your goals and challenges, and we will help you customize your team’s workshop
  • Your choice of team
    executives
 
Interested, and want to learn more about
Your Custom Team Training day?

Simply follow the easy steps below and you are on your way:
  • Step 1:Identify the most applicable workshop; If you don’t see one that fits, call us so we can start building one from scratch
  • Step 2:Determine the number of participants you’ll be sending
  • Step 3:Decide if you would like it to be exclusive to your team or an open workshop for other companies to participate
  • Step 4: To learn more about, and to reserve your custom team workshop, call us at: 516-255-3812 or email: matthew.mcsweegan@frost.com
 
Register now   • events.us@frost.com   • Tel: 1.877.GO FROST (1.877.463.7678)  
• Fax: 1.888.674.3329     • www.frost.com/mar
 
 

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